I make ad spend predictable, profitable, and scalable
I make ad spend predictable, profitable, and scalable
I scale brands profitably through full-funnel media buying and data-driven strategy. My focus is on building systems that make ad spend efficient, predictable, and aligned with real business outcomes. The result is growth that is measurable, sustainable, and built for scale.
I scale brands profitably through full-funnel media buying and data-driven strategy. My focus is on building systems that make ad spend efficient, predictable, and aligned with real business outcomes. The result is growth that is measurable, sustainable, and built for scale.
Located in Toronto, available worldwide.
My work
& things that are important to me
Today
Today
2023
2022
2021
2020
Experience that speaks for itself
From in-house with eComm brands to leading teams with enterprise agencies, every corner of marketing is an area of expertise.
Founder
OTHERSIDE
2025
Founder
OTHERSIDE
2025
CSO, promoted to CEO
Shoelace
2022-2025
CSO, promoted to CEO
Shoelace
2022-2025
VP, Strategy
Boomn
2021 - 2022
VP, Strategy
Boomn
2021 - 2022
Director of Paid Media
Vision7
2020 - 2021
Director of Paid Media
Vision7
2020 - 2021
Marketing Analyst
Compound Studios
2017 - 2020
Marketing Analyst
Compound Studios
2017 - 2020
10
Years of experience
Building and scaling digitally-native brands
Years of experience
Building and scaling
digitally-native brands


$500
$500
M+
In digital ad spend managed
Client satisfaction rate built on trust and results.
Join the 100's of brands I've profitably scaled online
Reach out today to learn more about how I can help your brand win with digital marketing.
Join the 100's of brands I've profitably scaled online
Reach out today to learn more about how I can help your brand win with digital marketing.